www.amazon.com Black and Decker Junior Power Tool Workshop features realistic action, lights and sounds, with 50+ accessory pieces. Looks just ...
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Stanley Black & Decker, Inc., a provider of hand tools, power tools and related accessories, has reported net earnings attributable to common shareowners of $197.3 million, or $1.14 per diluted share, for the second quarter of 2011, compared to $45.8 million, or $0.28 per diluted share, for the second quarter of 2010. The company has raised its 2011 EPS guidance, excluding M&A related charges, by the additional $0.15 to $5.15 - $5.40.Net sales for the second quarter of 2011 were $2.62 billion, compared to $2.36 billion for the second quarter of 2010.
Net earnings attributable to common shareowners for the first six months of 2011 was $356 million, or $2.06 per diluted share, compared to a net loss attributable to common shareowners of $62.8 million, or $0.49 per diluted share, for the first six months of 2010.
Net sales for the first six months of 2011 were $5 billion, compared to $3.63 billion for the first six months of 2010.
That is, if in the real world girls need practice on how to iron so when they grow up their family's shirts are wrinkle-free.
I saw this "toy" at Big Lots in Augusta, ME today. In case you can't make it out, it's a plastic miniature ironing board and iron made by Black & Decker Junior. The photo on the front shows a young girl evidently enjoying pretending to iron something.
What really bothers me about this toy is how it is presented. This toy is for girls and every other toy B&DJ makes is for boys (with pictures of boys on the front so don't get mixed up and accidentally buy a table saw for your daughter!) It's almost like the creators thought "well, we're getting flak for only marketing toys to boys, so let's see, what do women like to do that we can make a toy version of? Oh yeah, women LOVE to iron!"
No, sorry, maybe some people like to iron, but I do not. It is a menial task that I avoid at all costs and only do when absolutely necessary. There is no higher level thinking involved in getting the wrinkles out of my dress clothes. The workbench toys, on the other hand, engage kids on a different level. They're somthing, using their imagination to decide what to make, how they'll design it, and [pretend] implement those designs. There is an element of creativity and choice involved. See how happy that boy is? He made a bird feeder! He didn't need to. There wasn't a pile of lumber accumulating, needing to be made into bird houses.
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