New Samsung ad screams: iPad 2's too slow

02.08.11 - lg electronics portable dvd player

Mashable tells me that these ads launched in the UK yesterday.

So I imagine that the gorgeous Apple store on London's Regent Street will be an utterly deserted place today, as people finally express their relief from the tedium of getting their iPad 2 to work.

I am not aware of massive online movements that rail against the iPad's slowness, screaming for an alternative that will actually work. Indeed, most iPad 2 owners I know are merely frightfully selfish about the mesmerizing effect the machine has had upon their own sense of time and self-worth.

This Samsung ad is one in a series of three. It is the only one to directly compare itself to the iPad 2. The others trumpet the Tab's thinness and lightness. (It is, apparently, lighter than one of those cold brown things in a plastic cup with a straw you get from Starbucks.)

These ads highlight just how difficult it is for those who create ads to present alternatives to the iPad 2. Motorola's attempt at assailing Apple during the Super Bowl kissed that area between laughable and sad. Here, the ad makers are trying, mostly, to feature something potentially different and positive.

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